Profiling Unit is responsible for creating a database of talent groups based on necessity, developing appropriate profiling instruments (interrelated and developmental), and developing a list of potential candidates for strategic positions in University Management.

On top of that, this unit also carries out the task in organizing programs involving UNIMAS staff services; namely Program Transformasi Minda (PTM), Program A Star Level 1, Program A Lead,Program Aspire, Program Module O, and Program UNIMAS KIK.